ASHWAUBENON, WI (WTAQ) — Citing wordiness and a desire to shake up the local brand, the Greater Green Bay and Convention and Visitor’s Bureau is now “Discover Green Bay”.
The new brand, including a new logo and slogan; ‘Beyond Legendary’, was unveiled at a Tuesday Morning press conference at the Discover Green Bay headquarters across from the Resch Center in Ashwaubenon.
The logo features the colors Green and Gold, indicative of the Green Bay Packers, and blue, to represent the Fox River, Bay of Green Bay, and Lake Michigan. It also features a unique logo, combining a football and a wave.
Discover Green Bay also unveiled their new, albeit temporary, visitors center, located in their Armed Forces Drive facility. The visitor’s center will stay until the permanent one, set to be located just off the I-41 Lombardi Avenue exit, is complete.
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