APPLETON, WI (WTAQ-WLUK) — Former Green Bay Packers wide receiver Donald Driver is teaming up with Cousins Subs, of which he is an investor, to make a difference.
Driver was in Appleton on W. College Avenue Thursday, kicking off the Driven to Deliver Campaign.
Click here to see a list of participating locations.
The weeklong initiative benefits the Children’s Wisconsin Fox Valley hospital.
For every sub sold at Fox Valley locations from now until Dec. 12, 80 cents will be donated to purchase toys for children in need.
It’s a full-circle moment for Driver.
“I was one of those kids, too,” Driver said. “I grew up like most of these kids and you didn’t know when your next Christmas gift was going to come from, and so you were just excited, and so if we can give and spread the joy, that’s what Christmas is all about. It’s about spreading the joy to so many individuals.”
The campaign has been running for the last two years and he hopes it continues in the future.
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