PHOTO: Courtesy of WLUK
BRILLION, WI (WTAQ-WLUK) — Brillion will welcome snowshoe athletes all over the world when it hosts championship games next year.
Ariens Nordic Center in Brillion was awarded the bid to host the 2025 World Snowshoe Championships, US Snowshoe Championships and Open Championships from February 27–March 2, 2025.
The World Snowshoe Championships, held annually since 2006, and the US Snowshoe Championships have a rich history of promoting the sport and bringing together snowshoe enthusiasts from around the world.
Ariens Nordic Center, with its state-of-the-art snowmaking capabilities and expertly designed trails that flow through picturesque Wisconsin hills, is poised to deliver a truly memorable experience.
This year’s championships will feature a professional prize purse of $16,500 for all three days of racing—covering the US Snowshoe Championships, World Snowshoe Championships, and the Open Championships. This will be the largest prize purse ever offered for a snowshoe event in North America.
The championships will include various race formats, from competitive distances to open races for all ages and abilities on Sunday.
“This event is about more than just competition; it’s about fostering community and encouraging participation in winter sports,” said Monica Ariens, Ariens Nordic Center managing director. “We invite everyone, from seasoned racers to families looking for a fun winter activity, to come out and experience the excitement.”
The event is expected to significantly boost local tourism, providing an economic lift to the Brillion area during winter. Local businesses are gearing up to support the influx of visitors, and community members are encouraged to volunteer and participate in the festivities.
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