Brown County
GREEN BAY, WI (WTAQ-WLUK) — Tourism generated $1.335 billion economic impact in 2023 in Brown County.
Discover Green Bay says Brown County tourism experienced record-breaking 2023, contributing to Wisconsin tourism’s historic $25 billion economic impact.
Visitors to the community spent nearly $800 million at Brown County businesses, ranking Brown County fifth in overall visitor spending behind Milwaukee, Dane, Sauk, and Waukesha counties.
“Once again, we saw record-breaking tourism impact in the Green Bay area,” said Brad Toll, President and CEO of Discover Green Bay. “Our region is a hot-spot for tourism, and we’re so excited to be a part of that growth. As we look forward to the 2025 NFL Draft, this is yet another reminder how critical the tourism economy is to our region.”
Tourism in Brown County also generated $48.41 million in local tax revenue and $100.5 million in total tax revenue. Additionally, last year, Brown County tourism supported 10,676 part- and full-time jobs across various sectors of the industry. Discover Green Bay noted increases in both overnight trips and day trips, rising by 2% and 6%, respectively.
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