GREEN BAY, WI (WTAQ) – The Green Bay Packer’s team revenue has increased from the last fiscal year. Revenue has increased every year since 2003.
Packer CEO and President Mark Murphy reported the team revenue at $454 million dollars.
“The fan interest and support of the league and the Packers resulted in another strong performance.”
The team reported a 3.1 percent increase in total revenue, but Murphy pointed out one area that kept that number lower.
“Our sponsorship and gameday revenue was up, but this was our first non-playoff year since 2008, and that did have an impact on our non-gameday visitation revenue.”
Murphy says the revenue from the Hall of Fame and Stadium tours was down, mostly because of the losing season.
He said Packer fans are still loyal and ticket sales were not impacted by the team’s performance last season. He also said recent controversy with player protests in the NFL did not seem to affect the team directly.
Overall, the Packers had $420.9 million dollars in expenses. One major difference in the last fiscal year was the relocation of three NFL Teams with the Rams and Chargers moving to Los Angeles and the Raiders announcing a move to Las Vegas.
“This year for the first time our overall community impact was over $8 million dollars, and we do that through what we call the Packer’s Giveback Program.”
The team also has goals to keep attracting people to Green Bay through projects at the Titletown District.
“I think when you see the plans for the residential area and offices, it is going to be really attractive to millennials and young families,” Murphy said.
As far as what the team does with the profits, Murphy says a lot of it goes right back into the stadium to keep it state-of-the-art.
“We just started some concourse improvement plan and we anticipate over the next three to four years to have some improvement made to the concourse.”
