The Mile of Music wrapped up in Appleton, and the weekend event was a win for many.
Bringing in thousands of people to downtown Appleton kept businesses busy, and was an economic driver.
“It is so wonderful for all the local businesses.”
Mary Rhodes, marketing manager for Fox Cities Convention and Visitors Center, says they expect over 75,000 people each year, and this year did not disappoint.
“It is just a huge boost and impact for the entire economic area.”
Several shops, bars, and restaurants are situated along a one-mile stretch of College Avenue, making it an economic driver.
“All these people are eating at our great local restaurants and shopping at our local shops.”
Stores took advantage of the foot traffic by offering a bunch of sales over the weekend.
Kara Manuel, Owner of Lillians of Appleton said she took advantage of all the foot traffic.
“Anytime you can throw something out there to get people to say, gosh I need to get down and get to Lillians, that is a good thing.”
The music festival alone brought in more than $3 million last year.
