GREEN BAY, WI (WTAQ) – The Green Bay Fire Department wants to make sure people still remember “Where there is smoke, there is fire.”
The U.S Cellular billboard on East Mason Street will be emitting fog as a way to attract attention to their message.
The billboard company has sent out a notice telling people that there is no emergency.
But Shauna Wachholz of the Green Bay Metro Fire Department wants to make sure that people don’t get used to that way of thinking, saying a real emergency is not out of the question.
“How old the billboard is and what electrical is up there, that could all possible start a fire.”
Wachholz says even though the idea is for people to know about the fog and to ignore it, people still call in.
“I think every billboard in the area that uses this feature has been called in at least once.”
Wachholz says while the idea is to understand that it is fog and there is no need to call, people should not feel wrong about doing what is right.
“If you think that it is on fire please call, it can happen.”
The fire marshall has to sign off on each of the proposals for a fogging billboard, so the fire department knows where they are located.
The billboard is scheduled to be emitting smoke between 7:30 and 10:30 am and 4:00 to 7:00 pm each day.
Wachholz emphasized an emergency can still happen and if you feel it is worth the call, make it.


