PESHTIGO, WI (WTAQ-WLUK) -The Brewers go for their 12th win in a row on Friday — their longest streak since 1987. And there’s more at stake than just taking Game One of the NLCS.
If they win, it means free hamburgers from George Webb Restaurants.
Director of Operations Matt Levknecht tells FOX 11 it hasn’t happened since 1987.
“If the Brewers win 12 games then George Webb gives away free hamburgers.”
Thirty-one years later, the Brewers are on the verge of doing it again, and so is George Webb.
George Webb made its first 12-win prediction in 1948, but it didn’t come true until 1987.
“It was the beginning of the season, they actually had a streak of 13,” said Levknecht. “But that’s the only time in 70 years that George Webb has been open and that it happened.”
In Peshtigo, the countdown is on again. A sign hanging is marked with the number 11, just waiting for Friday’s results.
In 1987, George Webb served nearly 200,000 burgers in 8 hours.
Today, the Brewers are so close to another 12-win streak that fans can almost taste it.
“I’m excited they’re playing really good ball,” said Matt Berth. “The first game was kind of a nail-biter, but the second and third one went really, really good.”
“It’s going to be awesome,” Levknecht said. “All the staff is excited.”
“That’ll be great. I’ll be here again,” said Berth.
The Brewers play again on Friday and if they win, George Webb will pick a date to give away free hamburgers.
Peshtigo is home to the only George Webb north of Milwaukee.


