Industry specialists available for interviews on dairy nutrition, calf development, feed efficiency, farm profitability and emerging production technologies
(Madison, Wis.) – As dairy producers continue to navigate economic pressures, labor challenges and the pursuit of sustained, long-term profitability, Vita Plus experts will be sharing practical, research-backed insights at the 2026 World Dairy Expo through educational presentations and interactive discussion sessions.
The success of any dairy business depends on sustained profitability. Whether that means improving feed efficiency, maximizing return on homegrown feeds, raising healthier calves or planning for future growth, we’re looking forward to sharing practical strategies producers can implement on their operations.
Agricultural media attending World Dairy Expo are encouraged to connect with Vita Plus consultants and technical specialists to explore emerging trends, educational opportunities and story ideas that address some of the most pressing issues facing dairy operations today.
Potential story opportunities for ag media
Vita Plus experts will address the following topics:
- The growing role of high-oleic soybeans in dairy rations and their potential to improve feed economics
- Strategies for increasing milkfat production while managing feed costs
- Precision nutrition practices that influence calf growth, health and long-term productivity
- The impact of consistency, stress and inflammation on calf performance
- Sanitation protocols and management practices that support healthier calves
- Farm business planning, facility expansion and building for future growth
- Identifying operational efficiencies that support dairy profitability
- Translating research findings into practical, on-farm applications
Expo Knowledge Nook sessions
Vita Plus will present two educational sessions in the World Dairy Expo Knowledge Nook, located in the Exhibition Hall’s Mendota Room 1.
High-Oleic Soybeans: Roadmap to Utilize HOSB for On-Farm Success
Thursday, Oct. 1 | 2:30 p.m.
Presented by Stacy Nichols, dairy technical sales manager, Vita Plus
Research and on-farm experience continue to demonstrate opportunities for high-oleic soybeans (HOSB) to enhance dairy ration fat content while lowering feed costs. This session will explore handling considerations, roasting requirements, feeding and grinding rates, agronomic factors and economic considerations that influence return on investment and animal performance.
Precision Nutrition and Management from a Calf’s Perspective
Friday, Oct. 2 | 11:30 a.m.
Presented by Dr. Noah Litherland, dairy technical services specialist, Vita Plus
Drawing from current research and practical farm experiences, this session examines how nutrition and management decisions influence calf growth, health and future productivity. Attendees will learn how nutrient intake, feeding consistency, stress management and inflammatory challenges affect calf performance and long-term success.
Vita Plus Expo Chat Sessions
In addition to formal presentations, Vita Plus will host a series of 30-minute Expo Chat Sessions designed to facilitate discussion and knowledge sharing. Sessions will be held in the Vita Plus conference room located at the south end of the Exhibition Hall lobby.
High-Oleic Soybeans: Roadmap to Utilize HOSB for On-Farm Success
Wednesday, Sept. 30 | 11 a.m.
- Presented by Stacy Nichols, dairy technical sales manager, Vita Plus
Clean Counts: Building Better Calves Through Sanitation
Wednesday, Sept. 30 | 1 p.m.
- Presented by Ann Hoskins, calf program and sales manager, and Jon Shunk, livestock specialist, Vita Plus
Critical Success Factors: Build to Last. Design to Grow
Thursday, Oct. 1 | 11 a.m.
- Presented by Leah McDonald and Rod Wautlet, agricultural business consultants, Agri-Business Consultants, LLC
Meet with Vita Plus during Expo
Ag media representatives are invited to attend any educational session or schedule interviews with Vita Plus experts to discuss emerging dairy industry topics and future story opportunities.
For interview requests or to schedule time with Vita Plus experts during World Dairy Expo, contact Marjorie Stieve at 608.250.4284 (office) or 608.575.5388 (mobile).
Vita Plus Corporation, an employee-owned company, serves dairy and livestock producers throughout the Midwest. Founded in 1948, the company is headquartered in Madison, Wisconsin. Vita Plus consultants offer the latest cutting-edge nutrition, technology and management expertise. For more information about the organization, call 800.362.8334 or go online at vitaplus.com.
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