March 17 (Reuters) – Global online review platform Trustpilot said on Tuesday its annual profit more than quadrupled, lifted by AI search tools that drove a 1,490% surge in click-throughs to its site and reinforced its role as a key data source for AI models.
Shares of the company jumped nearly 19% in early trading.
Trustpilot, whose reviews are increasingly appearing across the web and in AI-generated search results, is among digital platforms with large stores of user-generated content benefiting from the AI boom, as large language models draw on review sites to answer consumer queries.
(Reporting by Yamini Kalia in Bengaluru; Editing by Sumana Nandy)
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