On Super Bowl Sunday, Family Farmers and Consumers Fight for Level Playing Field
Feb 9, 2026 | 8:38 AM
WASHINGTON – As Americans prepare to watch the Super Bowl this Sunday, National Farmers Union (NFU) is drawing attention to a different kind of matchup: family farmers and consumers versus corporate monopolies that aren’t playing fair. The “Farmer’s Share of the Food Dollar: Super Bowl Edition” report released today highlights how little family farmers earn compared to how much consumers pay at the grocery store.
“Super Bowl weekend is one of the largest grocery retail events in the country, yet family farmers and ranchers are left out of the profits,” said NFU President Rob Larew. “Family farmers and ranchers continue to work harder than ever but take home less. Meanwhile, corporate monopolies in processing, distribution, and retail rake in record profits at the expense of consumers. Farmers deserve a fair share of the food dollar, and consumers deserve a food system that works for everyone, not just a handful of powerful corporations.”
Items
Retail Price
Farmer’s Share
Chicken wings
48 oz.
$13.99
$0.21
Ground beef
1 lb.
$5.99
$2.21
Salsa
16 oz. jar
$2.49
$0.55
Soda
2 liter bottle
$1.29
$0.06
Sliced cheese
8 oz.
$5.79
$0.95
Beer
12 pack, 12 oz. bottles
$16.99
$0.11
Tostitos tortilla chips
10-12 oz. bag
$5.49
$0.21
NFU’s Fairness for Farmers campaign is actively addressing the monopoly crisis in food and agriculture. By advocating for stronger antitrust enforcement and greater transparency, the campaign aims to increase the farmer’s share of the food dollar and ensure fairness for both farmers and consumers.
Data for this publication were sourced from the U.S. Department of Agriculture’s National Agricultural Statistics Service, Agricultural Marketing Service, and other industry sources. Retail prices are based on the Safeway (SE) brand in the Washington, D.C. area.
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