Who wants to see Badgers football? Ticket sales declining

(LEARFIELD) – Athletic Director Christ McIntosh confirms that the last few subpar football seasons are impacting Badger ticket sales.

PBS Wisconsin reports that McIntosh is pointing out that Wisconsin has actually bucked the national trend in recent years with increased revenue and ticket sales.

Last year reversed the UW positive trend.

The head of the athletics department says he’s hoping a return to the winning ways of the past will bring the fans back to Camp Randall Stadium.

Tickets for the 2026 season go on sale this week.