Green Bay Public Market primary logo (Image courtesy GBPM)
GREEN BAY, WI (WTAQ-WLUK) — A large downtown Green Bay project says it’s getting closer to its fundraising goal.
The Green Bay Public Market had to be put on hold while the project could secure more private donations.
On Thursday, the project announced it is now at 87% of its $8.5 million fundraising goal, meaning construction could soon resume.
The market plans were first announced in January 2022 to transform the 45,000-square-foot Old Fort Square building on Broadway into a tourist destination, providing locally-sourced goods from at least 20 vendors.
The project has since experienced construction delays, increased costs and setbacks in securing funding.
The original goal was for the market to be open in 2023. Then, it was moved back to 2025 to open in time for the NFL Draft in April, but in June, officials set a new goal of 2026 — ideally before the first Farmers’ Market On Broadway of the season.
In June, the estimated project cost was $22 million. $3 million for the project was cut from the state’s 2025-2027 biennial budget.
Project officials have estimated the public market could have a $65 million annual economic impact and trigger more than $100 million in nearby new development.



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