A rendering of a proposed restaurant and performance/event space at 789 Armed Forces Drive, the former site of Imperial Inc., in Ashwaubenon. (Image courtesy of Kahler Slater Project)
ASHWAUBENON, WI (WTAQ-WLUK) – A new restaurant and performance/event space is being proposed for the former Imperial Inc. headquarters site, across the street from the Resch Center, and immediately west of the Packers’ Nitschke Field.
The current building, 789 Armed Forces Drive, would be torn down to make way for the three-story project, if financing is approved, according to documents submitted to Ashwaubenon.
“789 Armed Forces Drive, LLC is proposing to demolish an existing building and build a multi-venue bar and restaurant facility. In addition to constructing the building, the proposed project will include an outdoor performance stage, paved outdoor seating areas and patios, synthetic turf outdoor activity area, parking area with two-way traffic, concrete sidewalks, loading/receiving area, and stormwater management features,” wrote Patrick Skalecki with the architecture firm GRAEF. “The new facility will include a bar/restaurant on each of the first and second levels. The third level will include a rentable event space.”
The new building would have a slightly smaller footprint than the existing building. When there are events, the owners anticipate using parking in the area, as the 143 stalls on site would not be sufficient.
Funding has not been secured for the project, however. The documents suggest there will be a request for TIF assistance from Ashwaubenon, but no dollar figures are included.
“If adequate financing is not attained, building demolition will proceed, but the razed building footprint will be seeded with grass as depicted on the final page of the site plan packet,” one documents states.
Ashwaubenon’s Plan Commission will review the project at 5:30 p.m. Tuesday.



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