County fairs are making a comeback after their absence last year due to the pandemic. Luckily this year, they’re back in full swing. Maria Calico who is the President and CEO of the International Association of Fairs and Expositions says that most people only think of the economic benefit of the fairs, but there’s more to it than that.
Calico went on to explain the economic versus social and cultural impact the fairs have, “That brings money into the community anytime the facilities are being used. If the fair gets money from that, they turn around and invest that back into the community, into these facilities, and into these scholarships.” The money that’s brought in from the fair isn’t being put in someone’s pocket, it goes back into the community and is given back to the exhibitors at the fair.
The social and cultural impact comes from the time spent getting ready for the fair and showing because those are memories that last a lifetime. She shares, “as a youngster getting to participate in this fair, it’s not just about the show ring. County fairs, state fairs, they change lives. I know for myself, I’m still friends with people I used to show cattle against.”
Calico adds that showing and being a part of a group such as FFA or 4-H also gives children a leadership opportunity, which is more than what our society has to offer. “I look at fairs like this, I look at the recognition of the 4-H seniors, the wonderful job recognizing those talented individuals. Those are the future leaders, not only in this county, or in this state, but in the United States.”
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