Impossible Foods secured Child Nutrition Labels, which means they could gain the K-12 market within the next school year. Child Nutrition Labels are voluntary food crediting statements from the Department of Agriculture to help schools figure out how much of a certain food contributes to a balanced and nutritious meal for a child.
Impossible Foods will be kicking off pilot programs in school districts throughout the U.S. this month to observe how well it goes. During the temporary test program, kids will be asked about the foods after trying them. The foods being offered are Impossible Street Tacos, Impossible Frito Pie, and various other options. If the pilot goes well, the company wants to enter the school market as soon as this fall.
The food maker explained that they aren’t stopping any time soon. “Our CN Label launch is just the beginning of Impossible Foods engaging this next crucial generation,” Jessica Applegren, Vice President of Communications at Impossible Foods said.
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