New dietary guidelines give the green light for parents to feed beef to infants and toddlers, which creates a new market for the beef industry. Heather Buckmaster’s the Executive Director of the Oklahoma Beef Council, she said that this is the first time the guidelines have even given recommendations for this age group. That’s why she explained a new campaign called Beef in the Early Years.
“Now, the campaign is directed by National Cattlemen’s Beef Association (NCBA), a contractor of the Beef Checkoff, and it’s called Beef in the Early Years, and it’s just the latest example of how the Beef Checkoff is really leading the way when it comes to emerging science that shows introducing solid foods like beef to infants and toddlers, helps them pack every bite with protein, iron, zinc and choline, which is important for healthy growth and development.”
With the newly learned information for parents, there are advertisements for beef running on a majority of digital platforms, including WebMD. “Including YouTube, connected TV, social media platforms such as Facebook and Instagram, but also on WebMD, which is a popular health site,” Buckmaster says that it doesn’t stop there, “And then we’re also reinforcing this campaign with a comprehensive health influencer outreach program, working with those pediatricians, those dietitians, and helping them to understand what this guidance means from the dietary guidelines and how they can use it with their patients and clients.”
You can see recipes and how to prepare beef for babies on the Beef It’s What’s For Dinner website.
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