GREEN BAY, WI (WTAQ-WLUK) – A Green Bay food processor will no longer be selling pizzas straight from the factory.
Hansen Foods cut the program which was often used by schools and other groups as a way to raise money.
Hansen foods started as a dairy company in 1912. What at first was ice cream, turned into pizza.
“Our factory direct sales was initiated to sell the overstock.”
And those pizzas became a staple at fundraisers around Northeast Wisconsin.
Hansen Foods CEO Michael Fechter tells FOX 11 how the funraising story began….
“The fundraising part of the business really came in the 60’s where they were actually taking the components of pizzas and going to the schools and having the kids assemble them right in the lunch rooms.”
He says the COVID-19 pandemic forced the early end to the company’s fundraising division.
“With COVID setting in it really showed us it was the right thing to do with the social distancing and food safety and things that are even more prevalent today.”
Although Hansen Foods is moving away from fundraising, Fechter says their main priority is going to be put on frozen pizza.
“Manufacturing pizzas is what our core competency is and we are going to continue in a very heavy pace of additional growth.”
Hansen’s frozen pizza distribution will continue. You’ll still find them in the frozen foods section of your grocery store.
Comments