APPLETON, WI (WTAQ) – ThedaCare announced Tuesday that two large hospitals in the Fox Valley are changing their names as part of their system wide rebranding.
In a release, officials say Appleton Medical Center will become ThedaCare Regional Medical Center-Appleton and Theda Clark Medical Center in Neenah will become ThedaCare Regional Medical Center-Neenah.
The Appleton-based health care provider owns both hospitals.
“We’re adjusting our name because we have been one organization, speaking with one voice and providing a common experience for the people we serve,” Brian Burmeister, ThedaCare senior vice president, said in a news release. “Many people don’t realize that Appleton Medical Center is part of ThedaCare, and has been for several decades, because the words ‘Theda’ or ‘ThedaCare’ were not a part of the name. This renaming will create more clarity and reduce confusion for our patients and employees. And universally incorporating our namesake, Theda Clark, acknowledges our rich history and reflects our century-long commitment to delivering services with passion, compassion and empathy.”
Company leaders say the branding reinforces the connection among a regional network of hospitals, which also offer access to Mayo Clinic specialists through the Mayo Clinic Care Network.
The Appleton and Neenah name changes follow similar changes to names of hospitals in New London and Waupaca. Berlin Memorial Hospital and Wild Rose Community Memorial Hospital are also slated to change names this year, while a new hospital to open in Shawano next month will also bear the ThedaCare name.
