GREEN BAY, Wis. — The Dairy Business Association today announced its 2025 Dairy Strong conference opening keynote speaker: Jeff Eggers. The conference is set to take place in Green Bay at the KI Convention Center, Jan. 15-16.
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Eggers is a leading senior policy advisor, best-selling author and organizational performance expert. He is the former executive director of McChrystal Group Leadership Institute and has 20+ years of experience managing strategic efforts and leading high-stakes, high-performing teams during his time with the White House, Department of Defense and the U.S. Navy.
In his opening keynote presentation, Eggers will use these experiences to share how farmers and businesses can adapt to change and embrace innovation to overcome challenges.
“Human beings are innately resistant to change. And yet we find ourselves in one of the most transformative periods in history, and farming is no exception,” Eggers said. ”Business owners must learn to fight complacency, embrace rapid change and drive innovation.”
Using historic examples, surprising stories and anecdotes of companies, Eggers will discuss tactics for business survival in the 21st century.
The 2025 Dairy Strong will feature well-known speakers, panelists and breakout sessions that explore how policies, practices and priorities are shaping the future of the dairy community.
Several other speakers and sessions include:
Dairy Market Outlook for 2025
Dairy markets are showing signs of tightening which may cause shifts in milk markets, particularly in the Upper Midwest. In this session, Dairy market experts Mike North and Marin Bozic share their insights and predictions for the milk marketing landscape in 2025.
A View from the Inside: What’s in store for Federal policies in 2025?
Hear from some of the most engaged and knowledgeable leaders in today’s federal agriculture policy space as they discuss Federal policies from their view inside Washington, D.C
Climate-Smart Year One: Outcomes, learnings and implementation of the data
The first year of the FSF Climate-Smart Program has been completed with remarkable outcomes. Farmers involved in FSF’s Climate-Smart Program will share their learnings and outcomes and how they plan to incorporate the information into their management plans for the future success of their farms.
For a list of speakers and other agenda details, visit DairyStrong.org.
Registration: Visit DairyStrong.org to reserve your spot at the 2025 Dairy Strong conference.
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