Kaul Announces Settlement with Firm that Helped Market Opioids

Wisconsin Attorney General Josh Kaul speaks about Drug Take Back Day April 19, 2023. PC: Fox 11 Online

MADISON, WI (WTAQ-WRN) — Attorney General Josh Kaul says Wisconsin will receive $6 million from a $350 million settlement with a firm that helped to market opioids.

As part of the settlement, Publicis Health, a global health marketing company, has agreed to recognize the harm its conduct caused, although a Department of Justice statement doesn’t specify how the company will do that.

The agreement also gives communities hit hardest by the opioid crisis more financial support and Publicis will have to disclose on a public website thousands of internal documents detailing its work for opioid companies like Purdue Pharma.