ASHWAUBENON, WI (WTAQ) – Time to polish off the clubs and set course for the Titletown District later this summer as a new entertainment venue is set to open.
The development is off Lombardi Avenue and west of Lambeau Field.
The Green Bay Packers described the development on Tuesday as a new “Eatertainment” concept, which is being powered by Topgolf Suites.
That concept is used to describe a venue in which a food and drink establishment incorporates various entertainment to blend the two components together.
“It’s sort of an adult Chuck E. Cheese,” explains Jerry Jacobs Jr., Delaware North Co-CEO. “So it’s really just a place to go and have a lot of fun.”
Jacobs Jr., a recent investor in TitletownTech’s Venture Fund, is excited to be a part of the management for further entertainment in the TitletownTech building.
Delaware North will be in charge of managing the new venue.
“There will be what will amount to a sports bar with eight booths, or suites, where inside that suite people can get their own private space,” he says.
For those unfamiliar with Top Golf, the emphasis is more on casual fun, avoiding the focus needed to play an actual round of gold.
“Women in high heels are hitting drives and it’s just a fun event,” says Jacobs Jr. “People compete with each other trying to hit targets from different distances and what not.”
The new venue will be within an 11,000 square foot interactive space, giving planners enough room to allocate food and drink service for the restaurant side, along with the top golf suites and other entertainment.
“[There will be] a lot of different games,” explains Packers President and CEO Mark Murphy. “You can play football, you can throw passes to receivers.”
For Murphy, this addition will only add onto their growing entertainment success in the Titletown District, which currently features a brewery and restaurant, an upscale hotel, a sports medicine clinic, a park, and a snow tubing hill.
Also, the new venue should be attractive to those that will be living nearby in apartments and townhouses that are included in phase two of the development.
“Obviously, a lot of golfers in this area, I’m one of those golfers,” says Murphy. “It’s really hard to keep your game sharp in the winter and now we’ll have simulators here.”
The new venue is expected to open in August.
