GREEN BAY, WISCONSIN (WTAQ) – Over the last couple days, Wisconsin tourism officials have been touting the strength of recent statewide statistics at the Governor’s Conference on Tourism in Milwaukee.
Brad Toll of the Green Bay Convention and Visitors Bureau believes Brown County has certainly played its part.
Toll says the county accounts for $1,000,000,000 of the $19,000,000,000 impact tourism has on Wisconsin’s economy.
He also notes that Brown County makes for 11,000 of the 190,000 tourism jobs statewide.
Toll says tourist spending in Brown County has increased between 2-4% each year since 2009 and expects similar numbers when the 2016 report is made available this spring.
Governor Scott Walker this week told attendees of the 30th annual conference that the Badger State has seen a 30%, or $4,500,000,000, growth in touirsm from 2010 to 2015.
Just as Walker expects 2017 will be another strong year for Wisconsin tourism, Toll believes Brown County will thrive. He predicts increases in both business travel and domestic travel.
However, Toll says the county, and others, will likely see a drop off in international travel as the current strength of the dollar may make it difficult for other countries to afford U.S. vacations.
As in previous years, Toll expects Brown County will benefit from the new statewide tourism adds that were unveiled Monday. The ads can be seen at: http://www.travelwisconsin.com/travel-resources/wisconsin-tourism-commercials.
