BROWN COUNTY, WI (WTAQ)- A new billboard technology is concerning to some motorists.
A fog that is displayed infront of two Green Bay Packer Associated Bank billboards looks like smoke, leaving many thinking the billboard is on fire.
Brown County Sheriff’s Captain Dan Sandberg said “We were not aware of that, so our dispatch was sending officers to a system that was generating fog.”
The volume of calls that the Brown County Sheriff has received in just one week, has led to the department having some concerns of their own.
Captain Dan Sandberg said it is always better to be safe than sorry, but since unnecessary emergency responses can put rescuers in danger and possibly take them away from real emergencies, it is better people know not to be alarmed in this case.
He says detailed calls can also help with that.
“Be aware of where you are on the highway, so you can give us very specific locations.”
Captain Sandberg said they do have to respond to any scene they have any question about.
Two billboards are currently using this technology.
A Jordy Nelson billboard can be seen heading west on Highway 172 just before the GV exit.
A Randall Cobb billboard can be seen on Highway 29, heading east near the Brown/Shawano County line.
Both are a billboard for Associated Bank.
The fog machine is activated Friday through Sunday on weeks of Sunday Packer games.
The foggers will be off this weekend with the Packers on bye.
