Americans are expected to purchase 161 million pounds of butter from the second week in November through Christmas. While butter sales are typically higher during Thanksgiving and Christmas, the past couple of years also had an impact on sales due to more people staying home and cooking. Dairy Farmers of Wisconsin reports a 400% increase in recipe searches during the pandemic, which means those same people will most likely need butter.
Suzanne Fanning, the organization’s Senior VP, said, “We want to encourage residents to choose all-natural Wisconsin farm-to-table butter to create their favorite recipes at home.” The dairy state is one of the top two states that produce butter while employing over 150,000 people.
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