GREEN BAY, WI – With the pull of a banner, Northeast Wisconsin Technical College (NWTC) officially launched its new brand transformation today (TUE) as NWTC President Dr. Jeff Rafn revealed a new school logo for the first time in more than 30 years.
In a statement, Rafn said…
“The future expectations of our students are changing the face of higher education. Our role at NWTC is to help them shape their story and prepare with purpose. We have undergone a significant shift in our facilities and our programs to meet the needs of our students and our community through technology, flexibility, and workforce demand. Amidst these changes, we wanted to change the college’s logo and tagline in a way that reflected the ever-evolving NWTC experience and journey of our students.”
The logo symbolizes strength and confidence, and the upward and forward movement represents success for NWTC students and the Northeast Wisconsin community.
“The new logo honors the tradition of the College and represents where we are going as we look ahead to our role as the first choice to prepare people for careers that are ever-changing and challenging.”
The College also unveiled a new tagline, Soar Higher, which came directly from an NWTC student during a Student Senate meeting. “The student talked about how NWTC helps people reach for their dreams, higher than they thought they could,” Rafn said.
“Everyone, no matter where they are in their personal and professional journeys, can dream big and rise above their current place. Everyone can Soar Higher.”
The new logo replaces the “wave logo” which had been in place since 1987 when the College name changed from Northeast Wisconsin Technical Institute (NWTI).
NWTC Marketing Director Erica Plaza says the new brand logo was designed by the NWTC Creative Services team after receiving feedback from NWTC faculty, staff, students and community members.
“NWTC is passionate, smart, transformative, bold, and student-centered. Simply put, we are dedicated to helping our students Soar Higher.”
The new logo is on display around NWTC’s three campuses in Green Bay, Marinette, and Sturgeon Bay. It will also soon appear at the College’s five Regional Learning Centers in Crivitz, Oconto Falls, Shawano, Aurora, and Luxemburg.
