ASHWAUBENON, WI (WTAQ-WLUK) – While the Packers continue their playoff run, the team’s business endeavor with Microsoft is also making big moves.
With $25 million in its venture fund, TitletownTech is leading an $8 million investment in Oculogica, a company trying to change the game for concussion diagnosis.
“We were season ticket holders,” said Rosina Samadani, CEO of Oculogica. “We’re just huge, huge fans.”
Samadani’s sister started Oculogica in 2013. The sisters grew up in Beaver Dam and found out the Packers and Microsoft had a tech fund three months after the FDA authorized Oculogica’s EyeBOX device.
In less than four minutes, Samadani tells FOX 11 EyeBOX can determine whether someone suffered a concussion.
“This is an objective test. You sit, you watch a video, you really can’t game it. It uses eye-tracking to detect dysfunction in the cranial nerves.”
“We saw the concussion space as a really meaningful market, a significant problem that needs to be solved, not only for our partners, such as the Green Bay Packers but also just for the general public,” said Craig Dickman, managing director for TitletownTech.
While TitletownTech’s investment is supposed to help the EyeBOX reach a larger market, Samadani says working with the Packers has already opened up new doors.
“They put us in touch with athletic trainers, with doctors, they’ve got technologists internally that are extremely adept and are obviously related to Microsoft.”
“This is going to be a several-year involvement with them in order to get it out in the marketplace really scale, unlock the full value, and then I think there will be opportunities for us to monetize that for the members in the fund a few years from now,” said Dickman.
TitletownTech has already invested in 10 companies, most with Wisconsin ties or wanting to be in the state. It officially opened in the Titletown District in October of last year.
Oculogica has its engineering facilities in New Richmond. It also wants to open a data science center in Green Bay.
