MADISON, WI (Wisconsin Radio Network) — As election season rolls on in Wisconsin, UW-Madison is getting back into the political polling business.
UW Elections Research Center director Barry Burden says they’re partnering with the YouGov polling team to do polls in Wisconsin, Michigan and Pennsylvania. “Sometime around late February, you should see them in public. And I think it’s going to be a really important data point as we look ahead to the Primaries in Wisconsin on April 7th,” Burden said.
He says that while the Marquette Law School Poll has been a stalwart source of political data. “Its been the only statewide resource for the last six or seven years, so here at the Elections Research Center, we’re hoping to add to what we can learn about the electorate in Wisconsin by doing some additional surveys with a somewhat different focus.”
The U-W poll will be an online survey. The Marquette Law School poll relies on phone calls made to poll participants.