GREEN BAY, WI (WTAQ-WLUK) – A donation can help downtown Green Bay businesses after a number of events were canceled due to the coronavirus pandemic.
The Broadway District has launched a crowdfunding campaign to replace lost income from canceled events this year.
According to the organization, 94% of On Broadway’s budget is funded by special events and sponsorships tied to those events.
On Broadway is behind events such as the Farmers’ Market on Broadway, Fire over the Fox, igNight Market, Taste on Broadway and more. In total, On Broadway hosts an estimated 60 events per year that attract 400,000 people to the district.
The goal of the campaign is to raise $100,000. After corporate sponsorships and grants, the community is asked to help raise at least $25,000 of that goal.
Businesses, Voyageurs Bakehouse, Titletown Brewing Co., Chefusion and Copper State Brewing, have teamed up to provide a $5 gift card to each of their locations to 200 donors who contribute $25 or more to the campaign.
Additional incentives will be announced throughout the duration of the campaign.
Brian Johnson, executive director, On Broadway, tells FOX 11
“Green Bay has proven time again to be a very generous and giving community,” said Brian Johnson, executive director, On Broadway, Inc. “If On Broadway is to emerge from this pandemic and restore the programming and special events our community has come to know and love, it will take a big lift from those that have enjoyed our efforts through the years. Simply put, they will not just happen. The funding must be raised before the events can occur.”
Click here to contribute to the campaign
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