New City of Kaukauna logo (Image courtesy City of Kaukauna)
KAUKAUNA, WI (WTAQ-WLUK) — There’s a new look to the City of Kaukauna.
The city unveiled a new logo and several “brand badges” on Wednesday. Leaders say the new branding focuses on the city’s historic leadership in education, manufacturing and technology, environmental conservation and renewable energy production. The branding also takes into account the area’s natural landscape.
City of Kaukauna brand badges (Image courtesy City of Kaukauna)
The new logo and badges are the result of an eight-month long process with Cleveland-based Guide Studio. The process included workshops, focus groups and surveys with citizens, business leaders and representatives of local organizations.
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