Generic Green Bay Packers game, Lambeau Field. PC: Fox 11 Online
GREEN BAY, WI (WTAQ-WLUK) — The Green Bay Packers will continue its non-renewal exercise to ensure season tickets are being used as intended.
The team made the announcement Monday, emphasizing that season tickets should be enjoyed by the account holder and their family, friends and fellow Packers fans — not repeatedly sold on the secondary market or through ticket brokers.
“What we’re focusing on is making sure our fans know, our season ticket holders know, that the intent of having a season ticket is to go to the game,” said Aaron Popkey, the Packers’ director of public affairs. “If you are a season ticket holder whose sole intent is to sell those tickets, you really shouldn’t be a season ticket holder. That’s been our exercise these last few years, and we’re continuing that.”
Invoices will be mailed to season ticket holders next week, with information outlining next season’s pricing and previewing the home opponents. That information will also include the Packers’ expectations for how season ticket holders utilize their season tickets.
According to the Packers, if season ticket holders cannot personally attend a game, they should try to ensure their tickets will be used by fellow Packers fans. Those who regularly sell their tickets on the secondary market, or directly or indirectly through ticket brokers, “may have their renewal ability impacted without further warning.”
Popkey said more than 155,000 names are on the Packers’ season-ticket waiting list.
“The number of tickets that we haven’t renewed has allowed us, over the last few years, to bring on more than 1,000 new season ticket holders,” he said. “Those fans have been waiting decades to become season ticket holders. They go to the games with their family, their friends, their group of Packers fans, and that is something we’re really pleased about.”
The goal is also to protect the homefield advantage that Lambeau Field offers the Packers.
“The energy that Packers fans bring to game day — our players and coaches have talked about that over the years. That’s something we want to continue to certainly maintain, but also build upon,” Popkey said.
Comments