MAUSTON, Wis. – Cattle producers from across the state are invited to attend the 2026 Wisconsin Cattlemen’s Association (WCA) Winter Conference and Annual Meeting, set for Saturday, Feb. 28, 2026 at The Lodge at Mauston.
This premier educational and networking event is open to both WCA members and non-members and will feature nationally recognized rancher, entrepreneur, and agricultural advocate Tucker Brown as the keynote speaker.
Registration opens at 9:30 a.m., followed by the WCA Annual Meeting at 10:00 a.m. Attendees will hear updates from WCA leadership and national policy insights from Sigrid Johannes, Senior Director of Government Affairs for the National Cattlemen’s Beef Association, Jordan Lamb, WCA lobbyist with The Welch Group, as well as WCA President Tressa Lacy.
The conference highlight is a keynote presentation by Tucker Brown titled A Real-World Look at Modern Ranching, Advocacy, and Business. Drawing from his experience as a sixth-generation rancher at the R.A. Brown Ranch in Throckmorton, Texas, Brown will share how telling agriculture’s story, embracing media, and building relationships beyond the fence line can create new revenue opportunities, protect the beef industry, and help bring the next generation back to the ranch.
In addition to the keynote, a limited number of attendees will have the opportunity to participate in an exclusive private workshop with Tucker Brown prior to the conference for an additional fee. Space is limited.
Brown operates the historic R.A. Brown Ranch alongside his family, where they develop and sell more than 800 registered bulls annually. Through social media, he has built a following of more than 750,000 people by sharing the realities of modern ranching in an educational and engaging way. His advocacy efforts have earned him the NCBA Beef Advocate of the Year Award and recognition from national media outlets, including Vanity Fair.
Following lunch, attendees will hear from a variety of industry experts and panelists addressing timely issues impacting Wisconsin’s cattle industry, including:
- Bob Mitchell, DNR Wolf Advisory Committee
- Dr. Brenda Boetel, University of Wisconsin–River Falls
- Animal Health/Nutrition Presentation
- Dr. Amy Radunz, Purina Animal Health
- Dr. Montana Lins, Lodi Veterinary Care
- Technology in Agriculture Panel
- Brady Zuck, Zinpro (Panel Emcee)
- Tressa Lacy, Trans Ova Genetics (Panelist)
- Cody Quam, Marda Angus Farm (Panelist)
- Eli Slouha, Performance Livestock Analytics (Panelist)
The day will conclude with a networking reception from 3:30–4:00 p.m., providing attendees an opportunity to connect with fellow producers, speakers, and industry partners.
Event Details:
Date: Saturday, February 28, 2026
Location: The Lodge at Mauston
Cost: $40 per person
Additional fee required for the Tucker Brown private workshop; space is limited.
For the full agenda and registration details, visit www.wisconsincattlemen.com/winterconference
For questions, contact the Wisconsin Cattlemen’s Association at info@wisconsincattlemen.com or (608) 228-1457.
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The Wisconsin Cattlemen’s Association is a trusted leader in the Wisconsin beef industry and gives a voice to Wisconsin’s beef producers on a local, regional and national level. Cattlemen and women can count on the WCA to protect their backs when it comes to legislation impacting beef farms. The association works closely with many industry partners to maintain a positive business environment for cattlemen through leadership and education. Become a member to ensure a viable Wisconsin beef industry now and in the future.
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