A screenshot from a video posted on X showing a Cinnabon employee at Bay Park Square Mall in Ashwaubenon racially abusing a customer. (X/@Suzierizzo1)
ASHWAUBENON, Wis. (WLUK) — A woman working at the Cinnabon stand in Bay Park Square has been fired after an online video showed her calling customers a racial slur and telling them that she is racist.
A post on X with the video says a couple from Somalia walked up to the Cinnabon counter to buy food on Friday and the employee started making fun of the woman’s hijab. The post says the couple started recording the interaction with their phone. Then the employee called them the N-word and called herself a racist. The couple called the employee an idiot, a motherf—– and said the employee was ruining her life and would be fired. The employee continued with more derogatory comments directed at the couple and gave them two middle fingers.
This couple from Somalia walked into a Cinnabon to buy food and the employee started making fun of the woman’s hijab so they took out their phone & started recording then she called them the N word and admitted to being a racist! She continued to say derogatory things to them too pic.twitter.com/h1CrdEcfA4
— Suzie rizzio (@Suzierizzo1) December 6, 2025
The company issued a statement to FOX 11 on Saturday morning.
“We are aware of the deeply troubling video involving a former employee at the independently owned and operated Cinnabon bakery in Ashwaubenon, Wisconsin,” the Cinnabon statement said. “The individual seen in the video was immediately terminated by the franchise owner. Their actions and statements are completely unacceptable and in no way reflect the values of Cinnabon, our franchisees, or the welcoming environment we expect for every guest and team member. We take this situation seriously and remain committed to ensuring all guests are treated with dignity, respect, and kindness every time they visit one of our bakeries.”
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