The Wisconsin State Capitol dome in Madison. PC: Fox 11 Online
(WTAQ-WLUK) — The state is Wisconsin is investing in its film industry.
Gov. Evers announced during his State of the State address last month, he would launch Wisconsin’s new film tax credit program, Film Wisconsin.
The state’s new film office and tax credit incentives program were created by the 2025-27 Biennial Budget signed into law by Gov. Evers last year to help attract film and television productions to Wisconsin.
“Over the last several years, we’ve made supporting Wisconsin’s travel and tourism industry a top priority of my administration, creating our Office of Outdoor Recreation, supporting building projects at destinations across the state, bringing national events to our communities, and so much more, and it’s paid off big,” said Gov. Evers. “Now, our new film office and tax credit program will build on this important work and will bolster creative industries in Wisconsin and create economic opportunities for our local workers and businesses, all while showcasing the natural beauty, one-of-a-kind communities, and all that makes Wisconsin an unforgettable place to live, work, and visit.”
A part of the Wisconsin Department of Tourism, Film Wisconsin administers $5 million in film tax credits annually to assist the production of feature and short films, scripted and unscripted television shows, documentaries, broadcast advertisements, and production infrastructure in Wisconsin. Prior to the governor’s creation of the new film office, Wisconsin was just one of a handful of states without a dedicated film office.
With the creation of Film Wisconsin and the new tax credit, new productions will result in a two-fold benefit to the state by providing immediate returns like employing local workers, booking local lodging, and the purchasing of local goods and services to bolster local and statewide economies, while also through showcasing the state of Wisconsin and all it has to offer on a national and global stage to attract visitors for years to come.
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