A rendering of the inside of the Packers Athletic Club in Titletown, December 2024. (Image courtesy of Green Bay Packers)
ASHWAUBENON, WI (WTAQ-WLUK) — A new modern, members-only athletic club is coming to Titletown.
The Packers Athletic Club is expected to open in April in Titletown’s newest building, just east of the U.S. Venture Center, adjacent to Titletown’s football field. The athletic club will occupy the building’s first floor and the southern half of the second floor.
The Packers submitted plans for the development last August.
“We’re looking forward to welcoming the Packers Athletic Club to Titletown,” said Packers COO/General Counsel Ed Policy. “This facility will continue to elevate Titletown’s offerings and enhance the community’s options for premier fitness experiences. The PAC will join the excellence of the Packers brand with the vibrant, fitness-minded community we’ve built at Titletown. We’re excited to welcome members to enjoy the club in 2025.”
The club’s workout floor features 15,500 square feet of state-of-the-art cardio and strength equipment, two performance areas (including turf) and an expansive area for stretching or independent workouts.
Two studios will offer group fitness, from yoga and boot camp to Reformer Pilates. The indoor turf training space is designed for HIIT workouts, including sleds, weights, medicine balls and other gear to enhance workouts.
The PAC’s curated fitness offerings will be complemented by premium amenities, including a locker room, sauna, eucalyptus steam room, cold plunge and hot tub. Towels, shower products and personal care essentials will also be provided for use every day. Members can unwind in a relaxing lounge, make use of flexible co-working space and enjoy refreshments and snacks at the club’s café.
Interested community members can go online and join the waitlist to be the first to know once memberships and tours of the club are available.
The new building will also include a small café, Titletown Daily Grind, which will offer to-go service of craft coffee, smoothies and snacks to the public.
The club doesn’t have pricing yet, but memberships are open to the public and not just Titletown residents.
And since the gym is a part of Titletown, the facility will make use of the entire space available to them.
“We will be working with all the businesses here in Titletown,” said Titletown Development Director Jackie Krutz. “So a lot of the fitness activities and programming that we have here will work in collaboration with Packers Athletic Club, and utilize the whole space that we have here.”
With the 2025 NFL Draft fast approaching, Krutz said the gym is set to open before the big event. She added that they still don’t know if they will be included in the Draft footprint and are waiting for confirmation.
Also coming soon to Titletown is BelAir Cantina, which will open its doors in Titletown in January, serving innovative sharables, tacos, burritos, and margaritas. The laid-back restaurant mixes a California-style taco experience with traditional Mexican cooking techniques for a menu that’s deliciously different and full of fresh ingredients. BelAir Cantina is located between Associated Bank and Hinterland, with doors facing both Hy-Vee Plaza on the south side of the building and the parking lot on the north side of the building. BelAir has additional locations in the Milwaukee area, as well as in Madison.
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