(Reuters) – Walt Disney Co said on Monday it has secured a record $9 billion in commitments from advertisers for 2022-23 as demand soars for live events and the upcoming ad tier of Disney+.
Streaming services Disney+, ESPN+ and Hulu brought in 40% of the total commitments.
Rival NBC Universal closed upfront advertising commitments exceeding $7 billion, Reuters reported last month. (https://reut.rs/3v0Lq0v)
(Reporting by Yuvraj Malik in Bengaluru; Editing by Devika Syamnath)
