MILWAUKEE, WI (WTAQ) – It appears Miller Time has run out on the Milwaukee Brewers.
Several reports out of Milwaukee indicate that the MillerCoors Brewing Company has chosen to not extend their sponsorship rights to the Brewers home stadium past the 2020 season and that Madison-based American Family Insurance has stepped in to purchase the rights.
A MillerCoors executive released a statement to Brewers beat writer Tom Haudricourt of the Journal-Sentinel saying that American Family made “an incredibly rich offer for the future naming rights of the park,” adding that the Milwaukee-based beer giant will still have a presence in the park, including the sale of its products.
In recent months American Family has made a strong push to sponsor more high-profile facilities in the state, including the Summerfest concert grounds and Main Amphitheater.
The move would also likely mean that the freeway outside the park, Miller Park Way, will need to be changed.
