GREEN BAY, WI (WTAQ) – Cellcom will be donating $100,000 to help rebuild the beach at Bay Beach Amusement Park and is looking to collect old cell phones to help the cause.
The company says its donation comes from money generated from sending old phones to be recycled and you can donate your outdated phone by bringing it to any Cellcom location throughout the end of February.
“This is a gift from the community, for the community,” Brighid Riordan, Cellcom chief innovation officer and vice president of emerging services and public affairs, said in a news release. “We like to think of Cellcom’s Green Gift program as a green cycle that starts with people making an environmentally friendly choice to keep their old phones out of landfills. We then reinvest the funds into programs that help our environment and give people opportunities to connect with the outdoors. The restoration of Bay Beach is improving the shoreline and allowing people to enjoy a major waterway right here in the city of Green Bay.”
A $7 million plan to create a sand beach, a boardwalk, bathhouse, pier, new parking lots, and renovations to the pavilion was approved by the city last spring.
Last month, the Packers organization announced it would be donating $250,000 to the project.
You can donate to the Bring Back the Beach project here.
