NEW LONDON, WI (WTAQ-WLUK) – An upcoming holiday is once again prompting changes to the name of one Northeast Wisconsin city.
For the week leading up to St. Patrick’s Day, New London has ceremonially changed its name to New Dublin.
City workers dressed up Monday as they changed the city’s welcome signs to accommodate for the temporary change.
The week culminates with Saturday’s New Dublin Irish Fest, which runs from 11 am to 6 pm, in the city’s downtown.
It includes the St. Patrick’s Day Grand Parade, which is set to start at 1 pm.
