TWO RIVERS, WI (WTAQ-WLUK) – A Two Rivers business that has been around for 127 years is looking to spruce up its trademark symbol.
The sign and clock outside Schroeder’s Department Store are old and beyond repair, with gusty winds having taken a toll.
“We’ve had issues with the interior for awhile, and we’ve just been trying to push it off (by) finding some like old parts that we just, kind of, randomly find that may work with it.”
Co-Owner Theresa Kronforst says the letters have become too hard to replicate, the sign doesn’t light up anymore, and the clock doesn’t always show the right time.
She hopes the repair work will make it look like the original.
“With LED lights and pieces that won’t fly off in strong winds… hopefully.”
The store estimates the new sign will cost $25,000.
So far, Kronforst says they’ve collected $9,000. A $15,000 fundraising goal has been set on youcaring.com.
The store is also selling t-shirts for $19.95, with $10 from each purchase going toward the new sign.
Kronforst hopes to replace the sign by the summer.
