GREEN BAY, WI (WTAQ) – Music legend Billy Joel’s concert stop at Lambeau Field on June 17 will mean a big payday for the city of Green Bay.
President and CEO of the Greater Green Bay Convention and Visitors Bureau Brad Toll says they’re are expecting 45,000 people for the event.
“Well it’s fantastic and certainly a destination our size, to have a venue that can seat this number of people is pretty special.”
Toll says the economic impact of the event is estimated to exceed $6,000,000.
To get that number, the bureau takes into account past revenue from home Packers games and also past concerts at Lambeau Field, like Kenny Chesney.
“We look at all those things and then try to estimate from there. So, I think $6,000,000 is a pretty solid estimate. They are always an estimate. You never know what people spend when they come into the community,” said Toll. “An overnight stay typically means breakfast, dinner, you know, they go out and have fun in our community. Maybe they come early and visit one of our attractions or do some other things while they’re here.”
Toll says if visitors have a good time in Green Bay, there’s also the chance they will come again in the future.
