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History of WTAQ
WTAQ-AM
WTAQ was originally licensed to Osseo, Wisconsin on September 4, 1923 on the 1180 frequency. In 1930, the Gillette Rubber Co. bought the station and moved it to Eau Claire on the 1330 frequency. In 1940, The Norbertine Fathers bought the station and changed its city of license to Green Bay and moved the frequency to 1360. About a decade later, the call letters were changed to WBAY, joining WBAY-TV and WBAY-FM.
In 1977, the Norbertine Fathers sold their radio stations to Midwest Communications. WBAY-AM was changed to WGEE and the FM station's calls became WIXX.
The format for WGEE was country music with local news, ABC network news, and agriculture reports. Due to the declining popularity of music on the AM band, the station began a gradual move toward news/talk programming in 1996. The station's moniker became "News Radio 1360 WGEE". Music programming, apart from WGEE's Sunday morning polka programs, was completely gone from the station by the end of 1998.
In the year 2000, the nationally syndicated Rush Limbaugh Program moved to WGEE from sister station WNFL , which switched to a hot talk format. WNFL now carries a sports format. WNFL's affiliation with CBS also moved back to WGEE. The CBS affiliation would go back to WNFL, once again, when WTAQ picked up Fox News Radio on April 1, 2009.
In 2003, the historic WTAQ calls became available and Midwest Communications decided to bring them back. The official change took place on March 17. Midwest Communications gave the WGEE calls to its ESPN affiliate in Duluth, Minnesota.
At the 2007 Wisconsin Broadcasters Association "Awards for Excellence" ceremony, WTAQ was named "Station of the Year" and awarded "Best Morning Show of the Year". In addition, WTAQ took first place for "Best Sportscast or Report" and first place for "Best Use of Audio". WTAQ also received seven Merit Awards.
In 2008, WTAQ was again named WBA "Station of the Year" plus "Best News Operation" and awarded First Place "Best Newscast".
WTAQ-FM
A construction permit was granted in 2008 to Radioactive, LLC to build a class A FM facility, licensed to Two Rivers, Wisconsin as WTRW. The station was on the air briefly, mainly for testing. Its frequency was to be 97.1 MHz, but Radioactive applied to have the city of license changed to the town of Glenmore with it moving to 97.5 MHz.
In Fall 2008 Midwest Communications began negotiations with Radioactive about buying the construction permit. The sale was finalized on July 29, 2009, with Midwest paying $1.55 million for the station. The WTAQ-FM call letters were applied to the station on August 5, 2009.
A deal was struck with WHDG in Rhinelander which moved to 97.3 MHz, freeing up the 97.5 frequency for use in Glenmore in July 2009.
Only News/Talk Simulcast Station
News/Talk WTAQ makes an impact so large, it uses AM plus FM to deliver the message. You get two stations for the price of one!
Why Advertise?
- Advertising Generates Sales
- Advertising increases Traffic
- Advertising reaches new customers
- Advertising retains existing customers
- Advertising maintains awareness, keeping your business Top of Mind
- Advertising gets results
- Advertising conveys a positive business image
- Advertising is being done by your competitors
- Advertising maintains employee morale
- Advertising pays in the long run
- Advertising is fun!
Why Radio?
- Radio targets your key customers
- Radio builds traffic & sales
- Radio equalizes your ad – no competitor in same break
- Radio is everywhere – at home, at work, in car, at shops
- Radio is most recent media visited prior to purchase
- Radio is flexible - copy easily changed on short notice
- Radio reaches people who don't read paper, watch tv
- Radio is immediate – urges attention & causes action
- Radio is word-of-mouth – most effective message delivery
- Radio is theater of the mind
- Radio is personal – listeners tune to favorite programs
- Radio is cost-efficient
Why WTAQ?
- Only AM/FM News Talk in Northeast Wisconsin
- Award-winning news broadcasts
- Loyal listeners stay tuned during commercial breaks
- Commercial content part of format
- Economic & political climate makes news/talk hottest radio format
- Business leaders & decision makers tune to news/talk
- Packers & Brewers games
Reach affluent, informed customers who want to do business with you
51,987 Weekly Listeners*
- 65% male
- 35% female
- 58% + $50K annual income
- 90% homeowners
- 54% college educated
- 43% full time employed
- 39% retired
The New Young!
NBC Universal Study 2010
- Adults 55+ as vibrant as younger people
- Fastest growing demo in U.S.
- Higher household income than 18-34
- Spend more on appliances, home improvement, furnishings, casual dining than 18-49
- Hi-def TV, use dvr's and broadband internet as active as 18-34
- WTAQ reaches 31,925 A 55+ weekly (Arbitron Apr. 09-Mar 10 GB DMA)
Reach Key Business Leaders and Decision Makers
28,146 WTAQ listeners employed full time
- 4,530 professional
- 4,784 sales/office
- 4,740 management
- 2,322 sales
- 1,072 small business owners
- Wall Street Journal Report, Ask the Expert, News Sponsorships
Needs Analysis
- What is current situation of your business?
- How do you want to grow your business?
- What are you doing in advertising?
- What is purpose of your advertising?
- Who are you trying to reach?
- What do people know about your business?
- What do you want them to know?
- What day/time could we meet next week to discuss next steps?
