STEVENS POINT, WI (WSAU) — A longtime insurance giant in Stevens Point is hoping to re-invent their image with a logo change and a new name.
Sentry Insurance is now simply Sentry, with a new, simpler logo that Corporate Communications & Content Manager Randy Winter says represents all of the company’s aspects of service.
“We needed to move into a different era with our company, we’re growing. The new logo, which we call ‘The Quotes,’ does resemble the yin and yang, which we feel is the two sides of every conversation,” said Winter.
“We provide more than insurance now. We provide things like employee benefits, 401k plans. We do much much more than just provide insurance.”
Sentry started in Wisconsin over 110 years ago and Winter says that despite their nationwide growth, the company intends to stay in the state.
He said, “We’re owned by the people who buy our policies, our policy holders, so we’re not planning on moving. We want to continue to be a pillar here in Wisconsin, in Stevens Point and in north central Wisconsin.”
More than 4,000 employees work for Sentry nationwide. The new branding will be rolled out as soon as possible to all locations and company websites.
