MARSHFIELD, WI (WTAQ) - At least one boy stepped up the dare, after Midwest authorities have repeatedly warned against jumping into cold waters in a social media charity stunt.
The "Cold Water Challenge" dares people, mostly teens, to post videos of themselves jumping into cold waters. If they don't post within four days, they're told to donate $100 to a charity.
In one of the latest reported incidents, police said a Marshfield teenager lit his clothes on fire before jumping into a pond near a rural road. A friend captured the video and put it on Facebook -- where it was removed after police spoke with the boy and his parents.
Fond du Lac teenager Kayla Jacob struck razor sharp zebra mussels when she jumped into Lake Winnebago -- and she hurt herself so badly, she won't be able to take part in school sports for much of next year.
A 16-year-old from Minnesota died in another stunt.
Law enforcement and medical officials have urged people not to take part in "cold water challenges" -- but instead take part in organized Polar Plunges where safety precautions are taken and emergency help is readily available.
(Story courtesy of Wheeler News Service)