OSCEOLA, Wis (WSAU-Wheeler News) Funeral arrangements are pending for Horst Rechelbacher, a pioneer in health-and-beauty products. He died on Saturday at his home at Osceola in northwest Wisconsin. He was 72.
Rechelbacher, who emigrated from Austria, was a hairdresser in 1978 when he founded Aveda. The hair-and-skin care products' giant was headquartered in Minneapolis. It grew to about 25-thousand stores and salons throughout the world, plus teaching institutes in Minneapolis and New York. Rechelbacher sold Aveda in 1997 to Estee Lauder for $300-million. After that, he started the Minneapolis firm of Intelligent Nutrients -- with a goal of creating the most environmentally-friendly health and beauty products through the use of the latest plant-cell research.
Rechelbacher was diagnosed with pancreatic cancer in 2011, and gave up his presidency of Intelligent Nutrients in 2012.