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Plymouth to promote itself as "World's Cheese Capital"

PLYMOUTH, Wis (WSAU-Wheeler News)  With four cheese factories, Plymouth in Sheboygan County wants to promote itself as the "World's Cheese Capital." However, a Green Bay firm is the registered owner of a similar title -- and its owner is not giving it up. Plymouth used to call itself the World's Cheese Capital back in the 1940's-and-'50's. City Redevelopment Authority chairman Lee Gentine says they let the slogan "die on the vine," and it's a good time to bring it back, and try to make Plymouth a destination.

However, the Sheboygan Press checked the Wisconsin secretary of state's office, and found that Language Links in Green Bay and Denmark are the registered owners of the phrase "Cheese Capital of the World." That owner, Tom Wall, said he's about to use the phrase and others in his own marketing materials for now.