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Clarion Hotel decision could jeopardize $35M renovation of Hotel Northland


GREEN BAY, WI (WTAQ) - Tuesday's Green Bay City Council decision on the Clarion Hotel could jeopardize an estimated $35 million renovation of the Hotel Northland. 

Northland developer Frantz-Hobart says the city’s decision on a proposal for the Clarion is cause for concern because when they started their plans nine months ago, they were under the assumption that the Clarion would stay as a mid-tier hotel, not become a new four star hotel. 

The Northland is expected to be a five-star hotel.

CEO Mike Frantz says their studies show downtown Green Bay can’t support that many premium rooms. 

“It’s directly in contradiction to what the strategy was, “ Frantz said.

Frantz says they don’t want to sway the council’s decision.

“Will we pull out and take our ball and walk away? That’s not what we are about, we certainly don’t want any of our comments to be a threat,” Frantz said. 

Frantz says they have already had to delay the start of closing on the Northland property by a month because of Edgewater Resources coming in at the 11th hour. 

Closing proceedings were supposed to start in mid-July. 

The city council will decide on a $4 million renovation of the Clarion Hotel or a new 16-story $33.5 million hotel with top floor condominiums, a marina, restaurant and bar, and an all day spa on the site of the Clarion. 

Edgewater Resources presented their plans at an informal meeting last Monday. American Hospitality Management, the current operator of the Clarion Hotel, will present their plans today at 4 p.m. at city hall. 

Tuesday's decison will be a close vote. 

Numerous aldermen have already expressed their hesitation about choosing Edgewater over AHM because of the perceived risk in losing the developer for the Hotel Northland. A handful of others are supportive of Edgewater's plans.