On Air Now

Upcoming Shows

Program Schedule »

Listen

Listen Live Now » 1360 AM Northeast, WI 97.5 FM Green Bay, WI

Weather

Current Conditions(Green Bay,WI 54303)

More Weather »
41° Feels Like: 36°
Wind: W 8 mph Past 24 hrs - Precip: 0.08”
Current Radar for Zip

Tonight

Rain 40°

Tomorrow

PM Showers 59°

Sat Night

Mostly Clear 34°

Alerts

American Family Insurance utilizing local TV ads during Super Bowl

by
Seattle Seahawks quarterback Russell Wilson runs for a gain against the Green Bay Packers during the second quarter of their Monday night NF
Seattle Seahawks quarterback Russell Wilson runs for a gain against the Green Bay Packers during the second quarter of their Monday night NF

MADISON, WI (WTAQ) - American Family Insurance of Madison will make its presence known during Sunday’s Super Bowl TV broadcast – and they won’t have to spend $3.5 million an ad.

That’s the going rate for the national 30 second commercials in the game between San Francisco and Baltimore.

Instead, American Family will tell its story during local ad breaks in 50 media markets – including Madison, Milwaukee, Green Bay, La Crosse, and Wausau. The ad uses regional celebrities to highlight its marketing theme of protecting people’s dreams.

American Family says it’s especially proud of having ex-Badgers’ quarterback Russell Wilson in the ads. He went on to star in the NFL during his rookie year. And in the process, American Family CEO Jack Salzwedel said Wilson had big dreams come true without letting obstacles get in the way.

The ads also feature Madison PGA golfer Steve Stricker, former UW and Olympic women’s hockey goaltender Jessie Vetter, and last year’s “American Idol” winner Phil Phillips. 

Comments