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Robert Pattinson is new face of Dior

From WENN.com

The Twilight hunk will follow in the footsteps of fellow Brit Jude Law by starring in a series of advertising campaigns for the French fashion house.

And Pattinson will certainly be smelling success with the lucrative contract, which is believed to be worth an estimated $12 million (£7.5 million) for three years.

A source tells EOnline.com, ""Rob likes the brand.""

Hollywood A-listers Charlize Theron and Natalie Portman have appeared in commercials for Dior perfume, while Pattinson's girlfriend Kristen Stewart endorses Balenciaga's Florabotanica perfume.

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