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State program promotes "Certified in Wisconsin" sites for growing industries


MADISON, WI (WTAQ) - A new state program shows potential industries where they can build the quickest, with the goal of attracting plants that want to open as fast as possible.

A seal of approval called “Certified in Wisconsin” is given to business development sites which pass a set of standards which prove that they’re, “shovel-ready.”

The Wisconsin Economic Development Corporation has hired the Deloitte Consulting firm to conduct the reviews. Sites which get the seals of approval will be featured on a new Web site called Locate In Wisconsin.Com – along with national trade publications directed at companies looking to build somewhere.

The state expects to certify about 30 sites over the next three years. 27 communities applied earlier this year – and the first nine are now being selected. They include Beaver Dam, West Bend, Fitchburg, DeForest, and Howard.

The other four will be announced next week.

DeForest Mayor Judd Blau said time is money for businesses – and the state certification allows them to start making their products faster.